Innovation in Asia: „Southeast Asia is not just adopting technology, it is becoming a serious proving ground.“
AI infrastructure worth billions, national strategies from Singapore to Vietnam, and a young, mobile-first consumer base: Southeast Asia is moving fast – but with a new sense of discipline. Shirley Lim, General Manager at Messe Düsseldorf Asia, explains why the region's innovation culture is less about disruption and more about solving real problems at scale.