AI infrastructure worth billions, national strategies from Singapore to Vietnam, and a young, mobile-first consumer base: Southeast Asia is moving fast – but with a new sense of discipline. Shirley Lim, General Manager at Messe Düsseldorf Asia, explains why the region's innovation culture is less about disruption and more about solving real problems at scale.

Since February 1, Lars Wismer has served as Regional Head of “Messe Düsseldorf for Asia (MDfA)”. In his inaugural interview, he outlines the importance of Asian markets, discusses strategic opportunities – and explains MDfA’s role as a connecting element within the global Messe Düsseldorf portfolio.

In 2026, Asia’s economic growth is expected to continue demonstrating strong resilience. Despite uncertainties from global trade policy fluctuations and geopolitical fragmentation, supply chain diversification, high-tech investments, the structural strength of emerging Asian markets, and the ongoing expansion of a massive consumer class will ensure the region remains a key driver of global growth.

REHACARE ASIA is launching in September 2026 to address the surging demand for healthcare innovations in the rapidly-ageing Southeast Asian region. The event will showcase the latest advancements and foster collaboration across the industry.

Suzhou, China | August 22, 2025 — The International Trade Fair for Rehabilitation and Care (REHACARE CHINA), organized by Messe Düsseldorf (Shanghai) Co., Ltd., officially commenced yesterday at the Suzhou International Expo Center. This year’s edition spans 15,000 square meters, bringing together over 200 leading enterprises from across the globe and is expected to attract more than 10,000 professional visitors.